About Valerra

Nobody is going to put the phone down.

That is the assumption everything we make is built on.

Your head weighs about eleven pounds. Every inch it drifts forward adds roughly ten more to the load your neck carries. At the angle most people hold a phone, that is five times what your cervical spine was designed for — three to five hours a day, every day, for years.

The result is predictable. Muscles at the front of your chest and neck shorten. The ones between your shoulder blades stretch out and stop firing. Your head sits a little further forward each year. Eventually you get the headache at the base of your skull, the knot you can never reach, and the side-on photo where your posture looks nothing like it used to.

None of that is a discipline problem or a sign you are getting old. It is a mechanical consequence of how modern life is arranged, and it happens to almost everyone.

What we sell, and what we don't

Posture braces, cervical traction devices, back stretchers and lumbar support. That is the entire range and we have no plans to widen it. We are not a general store and we do not chase trends into categories we know nothing about.

We also do not claim our products cure anything. A posture brace is a training aid — it builds the muscle memory to hold yourself upright, and if you wear it all day your own muscles never work and nothing sticks. A traction device decompresses joints that hours of flexion have squeezed together. Neither is a medical device, and neither replaces a physiotherapist if you have a real diagnosed condition.

The honest version of what to expect

Most people feel relief immediately while using these products. Lasting change in how you hold yourself takes four to six weeks of consistent use. Anyone promising permanent results in a week is selling you something.

How we ship

Most of our range ships from US warehouses, which is why our delivery times are measured in days rather than weeks. Where a product ships from further afield, we say so on the product page rather than hiding it at checkout.

The guarantee

Thirty days. If it does not help, email us and send it back. We would rather refund you than have you keep something that lives in a drawer.

Questions? Get in touch — we answer within one business day.